Privacy Policy

Last Updated: 2026

Exmouth Christmas Day Swim ("we," "us," "our," or "Company") operates the exmouthchristmasdayswim.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all related pages, subdomains, and associated services (collectively, the "Site").

Please read this Privacy Policy carefully. By accessing and using our Site, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our Site.

1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Name, email address, phone number, and postal address when you voluntarily submit contact forms or sign up for communications.
• Technical Data: IP address, browser type, operating system, referring URLs, pages visited, and timestamps.
• Cookie Data: Information stored via cookies and similar tracking technologies (see Cookie Policy section below).
• Usage Data: How you interact with our Site, including links clicked, pages viewed, time spent on pages, and search queries.
• Device Data: Information about your device(s) used to access the Site, including device identifiers and mobile advertising IDs.

2. How We Use Information

We use the information we collect for the following purposes:

• Analytics: To analyze Site traffic, user behavior, and engagement patterns to understand how our audience uses the Site.
• Affiliate Tracking: To track clicks, referrals, and conversions when you visit third-party casino and gambling affiliate partners through our links.
• Site Improvement: To improve the content, functionality, and user experience of our Site.
• Communications: To send you newsletters, updates, and promotional materials (if you have opted in).
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.
• Fraud Prevention: To detect, investigate, and prevent fraudulent transactions or unauthorized access.

3. Cookie Policy

Our Site uses cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device.

Types of Cookies We Use:

• Essential Cookies: Required for Site functionality and security.
• Analytical Cookies: Track user behavior and Site performance (e.g., Google Analytics).
• Affiliate Cookies: Monitor affiliate referrals and conversions for partner casinos and betting sites.
• Marketing Cookies: Enable targeted advertising and retargeting campaigns.

Cookie Opt-Out Options:

• You can disable cookies through your browser settings.
• You may opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.
• You can manage advertising preferences through the Your Online Choices platform (UK).
• Please note that disabling cookies may impact Site functionality and your user experience.

4. Third-Party Links

Our Site contains links to third-party websites, including casino operators, gambling sites, and other affiliate partners. We do not control the privacy practices of these external websites. This Privacy Policy applies only to information collected through our Site.

When you click on links to third-party sites, you leave our Site and are subject to their respective privacy policies and terms of service. We encourage you to review the privacy policies of any third-party website before providing personal information or engaging in gambling activities.

We are not responsible for the privacy practices, content, or data handling of external partners. Your use of third-party sites is entirely at your own risk.

5. Your Rights

As a user in the United Kingdom, you have the following rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018:

• Right of Access: You may request access to the personal data we hold about you.
• Right to Rectification: You may request correction of inaccurate or incomplete personal data.
• Right to Erasure: You may request deletion of your personal data (subject to legal obligations).
• Right to Restrict Processing: You may request that we limit how we use your personal data.
• Right to Data Portability: You may request a copy of your personal data in a portable format.
• Right to Object: You may object to processing for marketing or analytics purposes.
• Rights Related to Automated Decision Making: You have rights regarding profiling and automated decisions that affect you.

To exercise any of these rights, contact us using the details provided in the Contact Us section below. We will respond to your request within 30 days (extendable to 90 days for complex requests).

If you are dissatisfied with our handling of your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by applicable law.

• Analytical Data: Typically retained for 26 months.
• Affiliate Tracking Data: Retained for the duration of affiliate partnership agreements, typically 12-24 months.
• Contact Form Data: Retained for 12 months unless you have opted in to ongoing communications.
• Cookie Data: Varies by cookie type; analytical cookies typically expire within 24 months.
• Legal/Compliance Data: Retained as required by applicable regulations and legal holds.

When personal data is no longer necessary, it will be securely deleted or anonymized. In some cases, we may retain aggregated or anonymized data indefinitely for statistical purposes.

7. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Email: [email protected]

We will endeavor to respond to all privacy-related inquiries within 14 business days.

Data Protection Officer (if applicable): For UK GDPR compliance inquiries, contact the email address above.

This Privacy Policy is effective from 2026 and may be updated from time to time. We will notify you of significant changes via email or prominent notice on our Site. Your continued use of the Site following such changes constitutes your acceptance of the updated Privacy Policy.